Product Review websites abound on the web, but they're far from all being equal in regard to honesty and integrity. Many product review sites be seemingly unbiased initially glance, but further inspection indicates their true intent: to only promote products favorably, so they can generate income via affiliate links https://allhewants.com.
Here really are a few methods to assess if a website and its owner(s) are merely inside it for the money, or if they provide honest truly neutral, consumer-oriented product critiques:
1. Who Runs the Site? An actual review site will have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) A lot of sites that claim to be 'product review' sites are really run by affiliates posing as "honest" reviewers, when actually their sole intent would be to only recommend every product they write about https://artofbeautyproducts.com.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This is a critical factor for review integrity. Exactly like scientific studies, there is a strong proclivity towards favorable bias of something if the reviewer didn't buy it himself. The fact that a customer pays for the product(s) him or herself speaks volumes about their impartiality and ability to remain objective during the course of the review https://natureprovides.com.
3. Does the Website Review an Array of Products or Only One? A site that reviews a variety of products is more apt to be neutral and a genuine review site than the usual site where only a single product is reviewed. Why would someone visit the difficulty of building a website for only one product and then give it a poor review? Obviously the review will soon be positive (although at times they may throw in a poor comment or two to provide the appearance to be impartial.)
Single-product-sites are popular with affiliate marketers because the search engines give strong weight to using keywords in the domain name (url title.) So if the merchandise being reviewed is 'Acme List Building Secrets', then using a domain of 'AcmeListBuildingSecretsReview' will usually give that site an increased position in the search engines https://www.turfonemfg.com.
4. Do the Reviewers Have Only Positive Items to Say about the Products They Review? A really neutral product review site will have both positive and negative reviews. If all the reviews on a website are glowing, and every product is endorsed, then there's a great bet that the reviewer is serving their own interests instead of these of the consumer.
5. Does the Review Headline Use the Word 'Scam'? This is a classic tactic employed by many unscrupulous reviewers to work with keywords in the title in addition to to provide the appearance of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - since it utilizes the keyword phrase in the title, in addition to that phrase will mirror what people key in the search box when they have questions in regards to a product.
